Why Exhibit
After nearly 100 years, the High Point Market remains the largest and most important home furnishings market in the world. With 12 million square feet and more than 2000 exhibitors, no other market provides the breadth of product, education, and networking found at the High Point Market. This is precisely why more than 75,000 industry professionals ascend upon High Point each Spring and Fall to see the hottest new products as they are introduced, discover new ways to energize their businesses, and meet the people who move the industry forward and set the course of business for the coming season.
Key Reasons to Exhibit
- High Point is the premier market for unveiling state-of-the-art designs
- Market dates are perfectly timed for retail buying cycles
- This is the only event that delivers 99% of the total industry buying power
- High Point is the epicenter of the home furnishings industry and where trends are established
- The Market attracts key buyers from 106 nations from across the globe
- Buyers know they will find more product introductions than any other market
- High Point is THE source of inspiration for the design community
Reach Buyers From All Distribution Channels
High Point’s bi-annual Market attracts buyers from every distribution channel, including:
- Home Furnishings Dealers
- Specialty Stores
- Catalog Companies
- Department Stores
- Discount/Mass Merchandisers
- Gift Retailers
- Online Retailers
- Designers
- Architects
- Home Builders
- The Market also brings in buyers from all sizes of organizations; from designers and small retailers, to the top-100 retailers.
Every Home Furnishings Category
The High Point Market offers a second-to-none selection of home furnishings and accessories from every product category for the home, including:
- Antiques/Reproductions
- Bedroom
- Decorative Accessories
- Dining Rooms
- Home Office
- Home Theatre
- Kids’ Rooms
- Lamps/Lighting
- Motion Furniture
- Occasional/Accent Furniture
- Outdoor/Patio
- Softgoods/Textiles
- Upholstery
- Wall Décor
- Wall Units/Entertainment
Marketing Partnership
This extensive marketing campaign, a supplement to the comprehensive buyer outreach conducted by the High Point Market Authority, is developed to promote our buildings and our tenants and exhibitors to tens of thousands of buyers from all distribution channels. While we do not require you buy advertising, we do recommend that you supplement our marketing campaign with your own programs to drive traffic directly to your booth. Below is an outline of our marketing campaign.
Direct Mail
- Building/SALON brochure sent to 60,000 buyers (retailers and designers)
- High Point Highlights Directory distributed in seven major market buildings throughout Market
Advertising
- 45 Advertisements in more than 20 industry trade publications
- Billboard on the corner of Green and Lindsay
Telemarketing/Email
- Telemarketing campaign to the top 300 retailers
- Telemarketing to high-end furniture retailers and design firms
- Nine email blasts to more than 30,000 prospective and pre-registered buyers
- Two eblasts to subscribers of Home Accents Today
- Two eblasts to subscribers of HFN
- Three emails targeted specifically to 2300 buyers at top 300 retail organizations
- Exhibitor newsletter to provide marketing tips and important deadlines and information
- Exhibitor Marketing Kit, providing tips and information about how to maximize your investment in High Point
Public Relations
- More than 15 press releases issued each market
- Editorial coverage in top trade magazines, including show dailies
- Social Networking campaign, including LinkedIn, Facebook, Blogs, Twitter, and YouTube
Hospitality
- Complimentary food, drinks, and entertainment in the Market Square Courtyard during market
- Receptions every afternoon in Market Square & Suites
Web Marketing
- Banner ads in key industry eNewsletters
- Comprehensive web site for our properties, including Exhibitor/Product category search function
