Experience the Change

Market Square & Suites provides a unique setting at the High Point Market for buyers to find design-driven home furnishings in every product category and style that appeal primarily to medium to high-end retailers and designer.  It is a place not only to buy product but to see trends, get inspired, and experience the buzz of the industry. 

While many companies are retrenching to weather the current economy, Market Square & Suites is embarking on a multi-pronged strategy that includes physical improvements, a new branding and marketing campaign and new exhibit opportunities for design-driven manufacturers.  The changes will enhance the buyer experience with added services and amenities and bring new, exciting vendors to the High Point Market.

Following the unveiling of the new lobby at the Suites at Market square at the April 2009 Market, Market Square & Suites opened its doors for the October 2009 Market with a fresh new look.  Buyers were welcomed with a renovated courtyard featuring a more cohesive upscale feel for daytime and evening enjoyment, a redesigned High Street registration lobby, as well as updated signage throughout the buildings.  Buyers also noticed several technological advances including improved cell phone and wireless services, flat screen installations in key traffic locations and a new state-of-the-art sound system outside the Suites’ entrance.  The newly renovated restaurant, “The Factory”, which is adjacent to the High Street Registration lobby, is an ultra-chic eatery with an open and inviting atmosphere showcasing the incredible outdoor patio beneath the original landmark water tower perched above the building.  The restaurant is open for lunch and dinner daily during Market.

 

 

Renovations will continue through the April 2010 Market when the ground and mezzanine floor of the Suites at Market Square will open with a completely reconfigured aisle system, new carpet, polished concrete floors within the booths, new signage, and new food service options.  There will also be a corridor leading directly from the Commerce Street entrance to the historic section of the building, making it even easier for buyers to get to the permanent showrooms in Historic Market Square.  Also debuting at the April 2010 Market will be a new juried area called SALON, which will showcase the best deign-driven home furnishings in the marketplace.  Every company invited to participate in SALON will be carefully selected and screened by a jury of retailers and designers.

Along with the physical changes to the building, Market Square & Suites have rolled out a new logo and brand strategy, including a new website to keep customers informed about all of the changes and new exhibitors and showrooms to see at the new “vintage modern” Market Square.